NEW YORK – May 4, 2021 – Magid’s Mike Bloxham will join Ryan Eusanio of Omnicom Media Group in addressing the challenges facing the promise of CTV during AdExchanger’s CTV Day at Innovation Labs 2021.
CTV Day offers a comprehensive day exploring the fast-changing TV landscape. The rise of streaming TV in the living room has generated urgent questions around advertising addressability and measurement in the CTV arena. Marketers, agency buyers, and media companies will discuss topics such as household data, reach & frequency management, fraud prevention, and advertising effectiveness.
I Want My CTV Ads (to Work!)
Sandwiched between linear and digital, CTV offers the best of both worlds, but also the worst of both worlds. This panel of agency buyers talks through the biggest pain points in CTV, and what needs to be done to get through its growing pains. How can buyers achieve better transparency? Scale? Efficiency? Fail-proof ad creatives? The stakes are high, as streaming ads become a bigger piece of the advertising pie.
- Mike Bloxham, SVP, Global Media & Entertainment, Magid
- Ryan Eusanio, Managing Director of Digital Activation, Omnicom Media Group
For more information and to register, visit the AdExchanger event site.
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Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.