Microsoft Aims Xbox One X at Hardcore Gamers for Holidays

How much are dedicated gamers willing to pay? Magid’s Mike Vorhaus comments on the important role of pricing in launch success.

Microsoft Corp. announced a worldwide release date of Nov. 7 for what the company said will be its smallest and most powerful video-game console ever, the Xbox One X.

The device, which will be priced at $499, is designed to work with a new generation of 4K television sets that offer greater picture quality as well as games that offer ever-more-realistic scenes of car races and fantasy worlds. Microsoft made the announcement Sunday at an event in Los Angeles before the start of Electronic Entertainment Expo this week. The new console will also be compatible with older Xbox games and accessories.

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