MINNEAPOLIS – June 8, 2021 – Magid announces the promotion of Marissa Nelson, who will join the Local Media leadership team as Vice President, Consulting. In this position, Marissa will lead the local media core consulting team and play a critical role in defining and executing the division’s overarching strategy.
The seasoned news executive joined Magid in July 2020, bringing 20 years of multi-platform journalism experience, including network and local media.
“Marissa has been a tremendous addition to the team – she’s a strategic thinker who has successfully delivered on client goals and driven growth for our best-in-class consulting service,” said Jaime Spencer, Executive Vice President, Head of Local Media at Magid. “On top of that, her extensive background across media platforms and deep leadership experience is perfectly suited to help our team attack the challenges in the local media business.”
Immediately prior to joining Magid, Nelson led the local media operations for the Canadian Broadcasting Corporation (CBC) in Ontario. She led a group of eight CBC, multi-platform stations including three TV markets (Toronto, a top-4 market in North America and Ottawa, a top-20 market), seven radio stations and one digital-only station.
She also previously ran digital for CBC, making it the top digital news source in the country, as well as Canada’s largest newspaper, the Toronto Star. She started her career as a newspaper reporter.
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Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.