NEW YORK – June 10, 2021 – Magid’s Rick Garlick has been accepted as a partner to The Engagement Agency, a full-service provider of strategies and technology helping organizations achieve critical goals through people.
Dr. Garlick has extensive experience at the front lines of implementing the customer experience across the entire organizational value chain, knowledge he shares in his new piece “Moving Beyond Customer Satisfaction into ‘Irrational Commitment.’”
The article touches upon the importance of satisfactory customer engagement when looking for new sources of recurrent profitability and revenue. Long-lasting customer satisfaction has long been overlooked as it has been stuck at a low 70% for the past 10 years. Although companies are able to gather more customer feedback information than ever before, many lack the understanding on how to align this feedback with their company brand strategy and profit goals.
To read the full piece, visit The Engagement Agency.