Magid’s Jill Rosengard Hill and Andrew Hare to speak at the ARF’s OTTxSCIENCE event
Hill and Hare will present Magid insights on how OTT has changed and continues to change the viewing landscape
LOS ANGELES, September 28, 2018 – Recognizing the growing influence OTT has on the media and entertainment landscape, the Advertising Research Foundation (ARF) will host its inaugural OTTxSCIENCE event on October 18, 2018 at the Universal Studios Lot in Universal City, California.
The event aims to examine the latest trends, technologies, content and competition emerging within the OTT space, and give attendees actionable strategies to bring back to their organizations.
Magid is pleased to announce its own Jill Rosengard Hill, Executive Vice President and Andrew Hare, Vice President of Research will present in the morning as part of the event’s Distribution, Discovery and Viewing Behavior segment.
How Consumer Habits and Attitudes are Shaping the Future of OTT
Although there is a strong demand for OTT services, attitudes about industry issues have many top players scratching their heads. Learn about habits and shifting consumer perceptions: How OTT has changed, and continues to change the viewing landscape which includes online video viewing, device ownership, SVOD subscriptions, cord cutting, live streaming, binging by generation, and ‘fighting churn’.
Jill Rosengard Hill, Executive Vice President, Global Media & Entertainment
Hill is a product strategist with extensive multi-platform content and marketing expertise in cable and wireless. For 20 years, she has helped entertainment clients innovate and develop emerging products like VOD, DVR and streaming services. Hill specializes in pricing and packaging, acquisition and retention strategies.
Andrew Hare, Vice President, Research
Hare is an entertainment industry thought leader known for providing actionable strategic recommendations from advanced statistical data based on major media topics, and his understanding of clients’ business objectives. Hare’s quantitative experience in key traditional and digital media topics spans across the television, online, gaming, social and mobile landscape.
Visit https://thearf.org/event/ottxscience-2018 for information.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.
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