LOS ANGELES, September 6, 2019 – Magid’s David Bilicic has been invited to present new insights on grocery evolution at Groceryshop, the Leading Event for Grocery & CPG Innovation: Disruptive Trends, Technologies & Business Models. The event will be held September 15-18 at the Venetian in Las Vegas.
The Subscription Economy and Grocery: What to Know and How to Win
Monday, September 16, 2019, 2-2:40 p.m.
Consumers are subscribing to a diverse and ever-growing set of products and services, driving tremendous growth in the subscription economy. Subscriptions attract relatively affluent consumers and present brands and retailers with a unique opportunity to strengthen loyalty and generate incremental revenue. Magid will present insights from its proprietary research into subscriptions highlighting consumer behaviors, attitudes and drivers and barriers to adoption. The presentation will help brands think strategically about momentum, viability, how to succeed and what the future holds.
David Bilicic, Senior Vice President, Business Development
David brings more than 25 years of business experience spanning both the client and agency sides to Magid. His expertise includes the development, application and activation of insights to drive business growth and efficiencies. David began his career with Nielsen Marketing Research as an active proponent in Category Management, working on behalf of numerous CPG clients in the development of category reviews, SKU optimization, promotional evaluation and merchandising.
While on the client side, David developed and launched products generating over $250 million. He worked for Tropicana Products in both sales planning and channel marketing. At Abbott Laboratories Consumer Products Division, David collaborated with several leading retailers on promotional plans and local marketing initiatives, including one of the very first retailer loyalty programs. He also developed and launched a private label line for Walmart’s Equate brand.
David’s functional experience includes business planning, strategy, marketing, sales and new product development. On behalf of many of the world’s best-known brands, he has provided consulting and research services, including marketing fundamentals, customer experience, innovation and due diligence for mergers and acquisitions.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.