NEW YORK, January 30, 2020 – Magid’s Bill Day, Vice President, Media Strategy Group, will lead a session and participate in a panel at Borrell Miami, a local media, online/digital media and advertising conference, for a track focused on tapping consumer revenue. The event will be held March 9-10, 2020 at The Hilton Miami Downtown.
The Membership Economy – What Drives Consumers to Buy?
Monday, March 9
Scene-setter: Two-thirds of all growth in media will come from the end-user over the next four years. Are you prepared to capitalize? We’ll share fresh research and insights from focus groups and thousands of surveys commissioned by Local Media Association and executed by Magid as part of Accelerate Local’s TV Membership Project.
Speaker: Bill Day, Vice President, Magid
Consumer Revenue Strategies for Broadcasters
Monday, March 9
Broadcasters are starting to invest heavily in consumer revenue strategies. This session will focus on some of the experiments and lessons learned from the Local Media Association’s TV Membership Project and other industry efforts.
Speakers: Bill Day, Vice President, Magid; Catherine Badalamente, SVP/Chief Innovation Officer, Graham Media Group; moderated by Jed Williams, Chief Strategy Officer, LMA/Accelerate Local
Bill Day, Vice President, Media Strategy Group
Bill Day leads the Revenue Strategy practice at Magid, focused on helping media companies, advertisers, and agencies improve their business models.
Day is an experienced media executive with a successful record leading project teams to improve sales and reduce expenses for Fortune 500 companies. He has spent the better part of the last two decades working in and with multi-media companies, helping to build and implement market-leading applications for properties from major metros to community papers.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.