Magid’s Amanda Morelli to Speak on Immersive Media Panel
Morelli joins industry leaders to discuss immersive media at Northside Festival
NEW YORK, June 06, 2018 – The Northside Festival, which takes place June 6-10, 2018 in Brooklyn, features Magid’s Amanda Morelli.
Amanda Morelli, Senior Business and Research Consultant, Magid, a research-based consultancy, is speaking on how the market is growing from the use of AR/VR.
Morelli, an industry expert on consumer attitudes toward video, VR/AR and advertising, has a passion for identifying consumer trends from groups of consumers to develop effective business strategies.
The session will focus on how power plays are optimizing and defining ROI while technology, content, and consumers are working to understand each other. The session is featured in the Northside Innovation part of the festival. Others on the panel include Samantha Wolfe of PitchFWD, Accenture Interactive’s Rori Duboff, and Matthew Braly of Littlestar.
Visit northsidefestival.com for information.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experience.
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