Esports awareness and viewership are on the rise—up 20 percent since 2013—according to Magid Associates, a media consulting and research company. Core esports viewership is increasing at an even higher rate, says Magid, and it shows no sign of stopping.
Core esports viewers are defined as those who watch streamed esports content at least once a week.
Mike Vorhaus, an executive of Magid Associates, attributes this “hot trend” to the wide use of competitive gaming in pop culture, but also to the fact that esports content doesn’t necessarily require one’s undivided attention.
“I think in terms of watching [esports] on a computer, phone or digital device, it’s good multitasking content,” Vorhaus told AListDaily. “You can watch someone playing League [of Legends] or Overwatch or whatever it is they’re playing and you can be doing something else.”
Multitasking could explain how the average core esports viewer finds time to watch 6.7 hours of live esports content in a typical week, and another six hours watching highlights or recordings of esports content.
Read more from [a]listdaily here.