Magid names Mauricio Ferreira Vice President, Quantitative Research and Analytics
LOS ANGELES, October 1, 2018 – Magid announces the hiring of Mauricio Ferreira, Ph.D., as Vice President, Quantitative Research and Analytics. Ferreira joined the team on September 10, 2018, bringing deep expertise in quantitative market research and analytics methodologies, leadership and consulting.
Based in Los Angeles, Ferreira will play a senior role in Magid’s Global Media & Entertainment practice, leading the effort to evolve the company’s EmotionalDNA® product by integrating other datasets to drive revenue optimizing solutions for entertainment industry and brand advertiser clients alike. Additionally, he’ll be a thought leader on a wide array of topics, such as advancing approaches in multivariate data analysis, consumer choice modeling, product positioning, segmentation, promotion response, sales/revenue forecasting models, machine learning, and other sophisticated methods.
“Mauricio is a highly skilled quantitative research thinker and innovator. His experience with a broad spectrum of media and entertainment clients as well as with brands, and proven ability to generate insights that impact business growth and marketing strategies will bring tremendous value to Magid and our clients,” said Kate Morgan, Chief Product Officer, who oversees the company’s Global Media & Entertainment practice and groundbreaking EmotionalDNA product.
Prior to joining Magid, Ferreira held senior quantitative and analytics roles with Hypothesis and IMS Health. IMS Health later merged to become IQVIA, the world’s largest firm for health information technologies, consulting and clinical research. He’s also a former Assistant Professor with Texas A&M University and holds a Ph.D. with specializations in research methods and business marketing from The Ohio State University’s Fisher College of Business. He’s been published 16 times in peer-reviewed publications including a 2017 issue of Applied Marketing Analytics. He also presented in June 2017 at The Marketing Science Conference, an annual event held by ISMS (the INFORMS Society for Marketing Science).
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.