Magid names Jane Fuller Vice President, Strategy Consultant

Magid names Jane Fuller Vice President, Strategy Consultant

MINNEAPOLIS, December 19, 2018 – Magid announces the hiring of Jane Fuller as Vice President, Strategy Consultant. Fuller joined the team on November 26, 2018, bringing a unique blend of marketing, strategy and insights expertise.

Based in New York, Fuller will provide world-class research and consulting services to clients primarily in the retail and CPG industries.

“Jane’s diverse set of skills matched with her deep industry and research experience make her an invaluable partner to our clients, and I’m delighted to have her join our team,” said Craig Wax, Executive Vice President, who oversees the Consumer Products and Services group at Magid.

Before joining Magid, Fuller previously served as Director, Insights and Analytics for The Coca-Cola Company where she led all research initiatives for Coke’s multi-billion-dollar hydration portfolio, nurturing iconic brands like vitaminwater, smartwater and Powerade, and launching new brands like smartwater sparkling. In 2017, she was selected for the elite Women in Leadership global training program, an initiative for 50 of The Coca-Cola Company’s top performing women.

Fuller’s other experiences include holding leadership roles on Global and US insights and analytics teams at Pfizer and Colgate-Palmolive, and leading strategy engagements as an independent consultant for clients in the logistics, pet services, life insurance, better-for-you consumer goods, and music and entertainment industries.

She holds an MBA with concentrations in Marketing and Strategy from the University of Maryland, and a bachelor’s degree in English from Bucknell University as well as a Digital Marketing and Social Media Strategy certificate from New York University.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.