Below is our June 2019 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today!
| 3-minute read |
| Why your functional broadcast brand isn’t meeting Millennial consumers‘ ideals |
| Your audience has changed – Millennials now make up more than 60% of the 25-54 age demographic – and they connect with brands and content differently than previous generations. Not just how they connect, but why. » Read the full story |
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| 5-minute read |
| How to develop a streaming news strategy |
| To succeed in the increasingly crowded streaming space, news organizations need to understand consumers’ needs and viewing, determine where TV news content fits in and determine the business and monetization implications. Magid’s Katie Larson spelled it all out at TVNewsCheck’s OTT News Summit. » Read on |
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| Top 10 insights from Magid’s 2019 Local Media Landscape Study |
| We’ve been sharing key findings from our 2019 Local Media Landscape Study in a series of blog posts that look at the path forward for your brands and content, the keys to aligning station staffs, and the right approach toward platform expansion.
For an exclusive look at other top insights from the study, download our report. |
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| 2-minute read |
| Without Holzhauer “Jeopardy” falls to “Family Feud” |
| Jeopardy was unable to finish first among the syndicated game shows for the first time in 11 weeks in the session ending June 16, its first full frame following the loss of super-contestant James Holzhauer. » Continue |
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