Magid Mentions: Local Media January 2020 Issue

Below is our January 2020 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today!

3 key opportunities for broadcast media in the future of sports betting By Bill Hague Sports betting is a hot topic heading into Super Bowl weekend, as it’s already changing the way consumers engage with and consume sports in wagering-legalized states. Magid’s Bill Hague shares three key opportunities for media organizations that want in on the action. READ MORE

Latest ATSC 3.0 research shared at CES 2020 4-minute read At CES 2020, Pearl TV and the Phoenix Model Market showcased their consumer research findings on ATSC 3.0, including the latest round of research from Magid into consumer interests and attitudes toward NEXTGEN TV. READ MORE Magid’s Bill Day to speak at Borrell Miami  2-minute read Day will lead a session on “The Membership Economy – What Drives Consumers to Buy?” and participate in a panel on “Consumer Revenue Strategies for Broadcasters” with Graham Media Group and LMA/Accelerate Local. READ MORE

Weekly Syndication Report for the week ending January 19 Well-regarded newcomer Tamron Hall scored its highest ratings yet in the session ending January 19 after getting a nice boost from the “can’t-miss” Oprah Winfrey appearance on January 13. READ MORE