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Magid Mentions: Global Media & Entertainment July 2019 Issue

Magid Mentions: Global Media & Entertainment July 2019 Issue

Below is our June 2019 Magid Mentions: Global Media & Entertainment issue. Join hundreds of other media and entertainment leaders – click below and become a subscriber today!

JULY 2019 ISSUE

9-minute read
The future of Netflix: Is it really as doom and gloom as people are saying?

“Netflix is the one video service subscribers say they would not get rid of by a wide margin,” said Magid’s Andrew Hare in talking to Forbes on the topic. “Netflix holds a unique, differentiated place in the ecosystem today.” He does, however, wonder how much longer this will last. » Continue

4-minute read
The method that belongs in every insights toolkit: Online communities
Focus groups remain a foundational, tried-and-true form of market research, but online communities should be considered equally as a critically valuable method says Magid’s Heidi Khaled, Ph.D. » Keep reading
4-minute read
3 crucial requirements for maximizing innovation budgets
Forbes Communications Council member and VuPulse adtech marketing exec Jason Wolfson offers three crucial requirements for maximizing innovation budgets in this guest post for Magid. » Read the post
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