Magid recently completed a study analyzing how broadcasters can remain relevant in the ever-changing local media landscape – and found that it’s time for a marketing reset. Consumers are telling us that our marketing messages aren’t standing out, especially when it comes to acquiring new customers. Social posts, push alerts, digital platforms, streaming platforms – these all have an impact on consumers when they’re deciding where to go for news and information. One platform that is standing out as vitally important for broadcasters to breakthrough on: YouTube.
Jaime Spencer, Executive Vice President and Head of Local Media, and Katie Larson, Senior Vice President of Brand Strategy and Innovation, discuss why YouTube is critical to grow awareness and audience, and how broadcasters can strengthen their presence on this highly influential platform.