Magid knows the importance of human context » customization and personalization

Understanding the consumer holistically is critical to creating a truly customized and personalized experience. However, it’s easy to lose sight of consumers’ emotions behind the data with today’s robust analytics programs and technology that continuously capture and track consumer behavior.

Jeremy Troy and Rob Hernandez from Magid’s qualitative research team discuss why only reacting to analytics becomes a missed opportunity for brands to deepen their connection with consumers and satisfy their ultimate needs.

For more on this topic, read the full blog post from Jeremy here.