Magid knows online communities » flexibility and personalization

Online communities have gained a lot of popularity since the pandemic – and even as the world returns to in-person interactions, we continue to recognize the  immense value of this methodology that has been part of our qualitative research toolbox for over a decade.

Jennie Finerty and Jess Hall, discuss in-depth the many advantages that this methodology provides and why it is perfect for a wide range of studies.

Interested in learning more about online communities? Read more about online communities on our blog.