Magid knows the local ad market – we track how advertisers feel about products and categories, including where they spend their money and what they think they’re going to buy. In the beginning of the pandemic, we saw a pullback from advertisers, and the market has still not recovered. It still looks a lot like it did in March 2020. Tiny changes in the way consumers are engaging with the economy have had big ripple effects across advertising and it’s causing disruption in ways it hadn’t prior to the pandemic. Magid’s Bill Hague and Bill Day examine how sellers can overcome this uncertainty and stay indispensable to their advertisers through tumultuous times.