The Magid Games team has seen trends rise and fall as technology and consumer behaviors change. Alongside our daily work helping our clients tackle specific questions, we have recently conducted proprietary research on the games industry to understand how games as a service have ultimately evolved into games as a relationship.
Mike Salmon, SVP of Games, and Matt Bertz, VP of Games, discuss the study as an intro to a series of videos we’ll be releasing in the coming weeks. Members of the Games team will share uncovered gems from the research that will help the entire industry learn to navigate the games as a relationship model, from community, content, communication, conversion and churn.
Tune in to the intro video below, or sign up to get notified when the next video is released.