Disney+ has quickly become one of Netflix‘s most formidable rivals in the streaming wars. One of the ways they’ve accomplished this is by reviving one of their most popular legacy franchise properties and proving that old intellectual property can feel new.
Magid EmotionalDNA® data finds consumers are seeking content that feels original more than they ever have since we began tracking emotional attributes more than seven years ago. With so much content out there, standing out in the emotional landscape is imperative to driving viewership and coveted subscriptions.
Zak Shaikh offers a look at how Disney+’s hugely buzz-worthy The Mandalorian is leading the way in capitalizing on this consumer-driven emotional trend while leveraging existing IP.