Magid knows shifts in consumer behavior » how to stay competitive in a recession

With growing concerns about economic headwinds and fears of a recession, Magid’s Bill Day and Michael Hugo share their perspectives on behavioral shifts happening in the consumer marketplace – and what brands can do to stay competitive. They examine the changes in consumer behavior that occurred during previous recessions, including the rise in private label, as well as what new behavior we might see based on changes consumers adapted during the pandemic. Consumers are ready to experiment with new products and engage with new brands – are brands ready to meet their needs?