Magid Insights on Generations Featured at Private Label Manufacturers Association Event
Magid’s Matt Sargent and David Bilicic will lead an afternoon session at the PLMA’s Executive Education Program
NEW YORK, June 15, 2018 – Magid’s Sargent and Bilicic are presenting a class on generational marketing to retailers and suppliers at PLMA’s Executive Education Program in Philadelphia. The insights presented in this class will focus on the changing nature of the private label space and how brands can adapt to these dynamics.
Matt Sargent, Senior Vice President, Magid, and David Bilicic, Senior Vice President, Magid, a research-based consultancy, will highlight proprietary insights from Magid’s Retail Pulse Study, Private Label Study, and ongoing consulting in consumer trends over the past 60 years.
Sargent leads Magid’s Retail consulting practice, which focuses on supporting the profit and revenue goals of retailers, resellers, and distributors through Magid’s customer insights. Bilicic’s expertise is in research and consulting, with previous experience in consumer emotional responses, client-side perspectives, and supplier-side expertise.
PLMA Executive Education Program
PLMA’s Executive Education Program will be held June 19-21, 2018 at St. Joseph’s University in Philadelphia. Entering its eighteenth year the program helps manufacturers, retailers and brokers to grow their businesses. The Program stresses industry fundamentals from both manufacturer and retailer perspectives while emphasizing effective marketing, management and leadership skills.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.
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