First Los Angeles-based Consortium event secures top thought leaders in virtual, augmented and mixed reality
LOS ANGELES, March 5, 2018 — Magid, a leader in research and consulting for the virtual and augmented reality industry, will host its first Los Angeles-based VR/AR Insights Consortium event this week. Magid’s VR/AR Insights Consortium brings leading-edge consumer research and insights to organizations looking to be on the forefront of these new spaces.
This influential invitation-only membership group convenes two times a year for in-person full-day workshops, and periodic digital sessions and special events. Members benefit from a large-scale 2000-person quantitative study fielded twice a year, which tracks VR/AR awareness, plus interest, experience, evaluation, purchase intent, perceptions, and more. Members also have access to qualitative research insights through active ethnographies with early adopters.
The event will be hosted on Wednesday, March 7 at member-company Warner Bros.’ popular Burbank studio. Other member companies include A+E, Best Buy and Turner. The theme for this session is: “Augmented & Virtual IRL (In Real Life)”.
The morning session is open invitation and will include:
- Ronald D. Moore – Tall Ship Productions
- Keith Boesky – Boesky & Company, ODG
- John Canning – MediaSHERPA
- Nancy Bennett – Two Bit Circus
- Willa Lim – meleap, creators of HADO
- Brooks Brown – Starbreeze Studios
- Cliff Plumer – The VOID
- Prudence Fenton – Magic Leap
- Ian Forester – VR Playhouse
- Susan Bonds – Animal Repair Shop/42 Entertainment
- Ms. Russell Arons – Machinima
- Aleissia Laidacker – Magic Leap
- Mike Bloxham – Magid
- Debby Ruth – Magid
The private afternoon session for Consortium members will focus on read outs of Magid’s latest research. Members will engage in discussion while hearing from Magid’s Mike Bloxham, Debby Ruth, Elizabeth Clinard and Amanda Morelli. Two early adopters from the Consortium qualitative study will also be present for an enlightening discussion.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.
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