Mike Bloxham and Jennie Finnerty present “first-of-its-kind” research conducted for CTAM into the connected consumer and how to best engage them
NEW YORK, October 10, 2018 – Magid experts Mike Bloxham, SVP, Global Media & Entertainment, and Jennie Finnerty, Director, Qualitative Research, will present on behalf of Magid and CTAM at the NAB Show New York.
NAB Show New York will be held October 17-18, 2018 at the Javits Convention Center. The show will highlight the best in next-generation technology for media, entertainment and telecom professionals with conferences and workshops focused on television, film, satellite, online video, live events, podcasting, advertising, corporate A/V, production and post.
The session will explore insights from a study commissioned by CTAM, the association for communications marketing professionals in media, entertainment and technology. Recent estimates show that Americans will have an average of 50 connected devices in the home by 2020. The study explores the consumer desire to move beyond the Internet of Things and to the “Internet of Intelligence” and strategies for attracting the digital native Generation Z as they age into adulthood.
Secrets of the Connected Consumer: How to Engage and Win
Thu. October 18| 1:00 PM – 1:45 PM | Location: 3D11
Program: Core Business Track
Session Topics and Tracks: Advertising Sessions
Visit https://www.nabshowny.com for information.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
CTAM unites leaders in media, entertainment and technology to enrich consumers‘ lives with exciting experiences, from what they watch to how they communicate, to the way they live and work. Member companies drive collaborative marketing and communications initiatives so they can achieve greater success by working together, and ultimately better serve the millions of people they engage every day. CTAM provides a proven framework that fuels knowledge sharing, innovation and inspiration — creating value by aligning members to solve challenges, adjust to industry dynamics, and adapt to new consumer behaviors. www.ctam.com
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.