Store Brands webinar: What consumers think about private brands

We recently surveyed 3,000 consumers to gauge their opinions about purchasing private brands. In a webinar with Store Brands, set for Wednesday, Dec. 5 at 2 p.m. EST, Magid’s Matt Sargent and David Bilicic, along with Store Brands’ Editor-in-Chief Lawrence Aylward, will delve into some of the key findings from the report, titled “Consumer Attitudes Toward Private Label.”

The webinar will cover several topics related to consumer buying trends of private-branded consumer packaged goods, including:

• What consumers are looking for in private brands of consumer packaged goods and what drives consumers to buy them
• How retailers can build trust with consumers through their private brands
• Consumer demographics of the typical private label shopper
• Consumers’ preferred retailers of private brands

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