The explosion of live video means anyone can become a broadcaster, which often results in varying degrees of quality. While still nascent, live-streaming video is becoming more cluttered as more platforms join the fold. Here’s a look at how live streaming is changing.
Facebook Live grabs headlines, but YouTube is still the front-runner
Facebook’s massive reach and financial incentives meant that a lot of brands and media companies charged headfirst into live streaming in 2016. But YouTube is still the No. 1 platform where people view live streams, according to the Media Futures report from research consultancy Magid, with 45 percent of respondents using YouTube to view live-stream video, compared to 24 percent on Facebook Live.
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