linkedin twitter facebook instagram linkedin twitter facebook instagram arrow icon-back arrow-left arrow-right square-grid close
How live video is evolving, in 4 charts

How live video is evolving, in 4 charts

The explosion of live video means anyone can become a broadcaster, which often results in varying degrees of quality. While still nascent, live-streaming video is becoming more cluttered as more platforms join the fold. Here’s a look at how live streaming is changing.

Facebook Live grabs headlines, but YouTube is still the front-runner
Facebook’s massive reach and financial incentives meant that a lot of brands and media companies charged headfirst into live streaming in 2016. But YouTube is still the No. 1 platform where people view live streams, according to the Media Futures report from research consultancy Magid, with 45 percent of respondents using YouTube to view live-stream video, compared to 24 percent on Facebook Live.

 

Read more from DIGIDAY here. 

 

What challenges are you facing today?

We’re ready to deliver insights and move your organization forward.