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littleBits backs the STEAM movement with award-winning product design

littleBits backs the STEAM movement with award-winning product design

littleBits is empowering kids to be creators and inventors with technology– not just consumers of it.

They are breaking down barriers in STEM education by incorporating play, creativity, and self-directed “invention-based learning” into every product. littleBits believes that invention is a universal skill cutting across language, national barriers and economic divides. They believe STEAM is the new STEM–adding ‘Art’ enables students to kickstart their creativity and develop creative confidence.

The Droid Inventor Kit received the Toy Association’s prestigious Creative Toy of the Year award.

How we helped:
» Primary research to define specific need states for parents and kids shopping this category (landscape)
» Consumer Co-Creation concept testing and iteration on marketing initiatives (messaging)
» Brand sentiment study

“Magid’s actionable recommendations helped us to deliver one of the most successful product campaigns in our company history. Not only were we able to nurture the minds of young inventors, but we gave them a way to have fun while learning.”

—Kylie van Hoek, Director, Product Marketing, littleBits

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