NEW YORK, September 21, 2020 – Magid’s Katie Larson, Vice President of Brand Strategy & Innovation, will join Sam Peterson, Vice President of Product Management for Bitcentral, speaking in a roundtable at TVNewsCheck’s OTT News Summit 2020.
Roundtable: OTT News Discovery – Getting Found, Building Audience
Wednesday, September 23 – 2:55-3:30 PM EST
Larson will address the marketing challenges of getting found and building an audience on OTT, a significant challenge for OTT news services in the vast offering of apps. Peterson will speak to the technology issues for getting found on OTT and in the search engines.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.