Virtual presentation to look at sampling, password sharing and churn in the streaming landscape
MINNEAPOLIS, May 28, 2020 – Magid announced today that Executive Vice President Jill Rosengard Hill will be a presenter during Media Insights and Engagement Digital Week.
The virtual conference, taking place June 1-3, will cover a number of topics including data measurement and insights, the attention economy and discoverability, and the media landscape of the future.
Rosengard Hill’s presentation, “Spring Awakening on Streaming Insights,” will occur on Tuesday, June 2 from 1:00-1:30 ET. The session will feature fresh Magid data on consumer willingness to pay for streaming services, likelihood to churn and the cap on the number of services they are willing to use and manage at one time.
Magid Senior Vice President of Global Media and Entertainment Mike Bloxham will also be presenting at the conference on June 3.
For more information on the event, please visit https://informaconnect.com/media-insights-digital-week/.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.