The Hispanic community is quickly turning into one of the fastest growing markets. Today, Hispanics are nearly 18% of the population and hold immense buying power. It is expected that this consumer group will continue to grow and consist of 144 million consumers by 2050. Understanding this powerful and continually growing community and their media trends and purchase behavior is critical.
More in-depth information on the Hispanic consumer group can be found in an article from Mass Market Retailer, posted April 16, 2018.
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