Social media has become even more important. Nowhere is this more pronounced than among Gen Z. With the loss of a physical schoolyard, platforms that serve them – and not so much their parents – are now even more central to their lives. Gen Z is acting as king-maker in the space as Snapchat, Instagram, TikTok grow in importance.
Mike Bloxham takes a look at the latest from Magid’s Consumer Impact of COVID-19 Tracker for Global Media & Entertainment.