A LOOK AT TODAY’S TRENDSETTER AND THEIR INFLUENCE ACROSS MAINSTREAM CULTURE
Webinar features insights from study which finds gamers outspend non-gamers on media and entertainment, consumer electronics, discretionary items, travel, retail and apparel
LOS ANGELES – January 23, 2019 – Following a groundbreaking gaming study conducted in Q3 2018, Fullscreen Media and Magid will host a webinar on gaming and the modern gamer. With the permeation of gaming into nearly every aspect of modern culture and the global games market expected to reach $180B by 2021, today’s gamer is the #1 trendsetter leaders across industries need to know in 2019.
THE MODERN GAMER WEBINAR
TUESDAY, FEBRUARY 12, 2019
1 p.m. ET / Noon CT / 10 a.m. PT
Registration open now
Underrated consumers with big buying power
The modern gamer is less likely to be a young man living on his parent’s basement couch and more likely than previously thought to be a parent, a high-income earner, a homeowner, or female. They express behaviors highly correlated with hyper-consumption in media and consumer spending, outspending non-gamers, not only on media and entertainment and consumer electronics, but also on discretionary items, travel, retail and apparel.
The gaming study included three components, including a large-scale quantitative study and digital interviews commissioned by Fullscreen and conducted by Magid.
The webinar will feature key insights and recommendations, including:
- The gaming industry, lifestyle and influences on mainstream culture
- Gaming industry segments and personas
- The juxtaposition of influencing and being influenced » gamers over-index as brand advocates on social, but are also receptive to being influenced
- Gamer language and behaviors
- Predictions for the future of gaming and the further permeation of gaming into everyday life
Amelia Rance, Director of Measurement and Insights, Fullscreen
Amelia Rance is the Director of Measurement & Insights at Fullscreen where she crafts a holistic story, utilizing first and third party resources to identify market trends and translating them into actionable ideas and strategies for our Sales team. In addition, Amelia develops and executes dynamic measurement programs for our partners. Amelia has extensive cross-platform media research experience – most recently as a Senior Manager of AOL’s Consumer Analytics & Research team, where she was tasked with developing consumer and marketplace insights as well as ad effectiveness solutions for AOL across categories and platforms. Prior to AOL, Amelia worked as an Ad Sales Research Manager at Scripps Networks Interactive focusing on linear TV insights at the advertiser and category level for the Home Category properties specifically, HGTV and DIY Network.
David Pucik, Vice President, Gaming and Digital Strategy, Magid
Pucik uses his wide range of gaming knowledge and expertise to provide consultative insights to a variety of Magid’s clients, exploring leading industry questions and trends. He’s conducted research for a number of AAA developers including 2K Games, EA Sports and SCEA and has extensive experience with RPG’s, Action Adventure, Strategy and Shooter titles. Prior to his time at Magid, Pucik worked for Endai Worldwide, Sony Computer Entertainment International, and Atari, Inc.
Emcee: Mike Bloxham, Senior Vice President, Global Media and Entertainment, Magid
Bloxham has worked in research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the consumer insights and research space, he has extensive experience in attitudinal and behavioral research across all media and marketing channels with a particular emphasis on the contextual understanding of drivers and inhibitors of human behavior as it relates to media use and consumption.
Fullscreen is a global leader in social-first entertainment experiences serving creators, brands and consumers. As a leader in branded content and social marketing services, Fullscreen partners with major brands seeking to engage valuable, elusive youth audiences on social platforms through original entertainment, influencer marketing, multi-platform social content and targeted media through the Fullscreen Media Network. Serving a broad range of clients from offices in Los Angeles, New York and Atlanta, Fullscreen’s rapidly growing brand marketing teams are defining the future of social-first, content-driven marketing. Fullscreen is a wholly-owned subsidiary of Otter Media, a WarnerMedia company. For more information, visit www.fullscreen.com and follow on social media at @fullscreen.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.
Visit courageous.magid.com/fullscreen-modern-gamer-webinar for information.