Facebook’s Move to Dial Back News Ratchets Up Drama
The impact of Facebook’s latest move could be positive in the long term, suggested Jamie Spencer, senior vice president of Magid, “if it convinces publishers to reallocate resources currently creating and posting Facebook content towards initiatives that deliver high-quality, monetizable content.”
The amount of money invested in Facebook content now brings a questionable return, he told the E-Commerce Times, whereas if resources were reallocated toward premium video content for over-the-top or other distribution channels, consumers would get better content and publishers would see a stronger return.
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