LOS ANGELES, June 18, 2019 – Magid announces the hiring of Tim Spenny as Senior Vice President, focused on emerging technology and innovation research and consulting. Based in San Diego, Spenny joined the team on June 10, 2019, with a breadth of cross-industry, sales and consulting experience.
“Tim’s global consulting experience, research expertise, and industry knowledge will bring tremendous value to our clients across several industries including financial services, technology, and ecommerce,” said Craig Wax, Executive Vice President, who leads Magid’s Consumer Products and Services practice.
Most recently, Spenny held client-facing roles at Teradata and GfK where he was instrumental in leading research and bespoke solutions for Visa, PayPal, Facebook and many others to improve the features and functionality of new and existing products and experiences around the world. Prior to GfK, he held a variety of sales and consulting roles at Affinova, Euromonitor and Fiserv.
“The table stakes for consumers have leveled up, and a human-centered design approach to innovation is critical to meeting and exceeding consumers’ high expectations for products, services and experiences,” said Spenny. “Ultimately, as consumers desire more convenience through emerging tech, winning innovations must gravitate toward immersive experiences. Every customer-centric business should be looking into the future to create a competitive advantage, which is what I love to do.”
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.