Costco Announces New Delivery Service

The service is aimed to capture the rapidly increased opportunity that Costco is seeing in the digital grocery space and to defend against the Amazon threat.

Costco owners are more “digitally” focused than customers of Walmart and Kroger. This digital focus is particularly evident within 27-37 year olds with families that are central to Costco’s long term growth.  Costco will utilize these new services to capture this opportunity.