NEW YORK – April 8, 2021 – Magid’s Mike Bloxham and Bill Hague will join other media and entertainment industry experts speaking at ITVT’s TVOT LIVE! Spring 2021, a virtual conference to be held April 26-30.
Keynote Fireside Chat: How Brands and Media Will Build the Future of Partnership
Monday, April 26 – 2:45-3:15 p.m. EST
As advertisers seek new and compelling ways to engage audiences and connect with consumers, the media industry has developed innovative new solutions to answer the needs of the market. Partnerships are now established between brands and networks that are cross-platform, interactive and even transaction-enabled from the start, adding hugely to the options and benefits available to advertisers and media owners alike.
In this keynote fireside chat, Mike Bloxham, SVP of Global Media and Entertainment at Magid, and Josh Feldman, Chief Marketing Officer, Advertising Sales and Partnerships, at NBCUniversal, will explore the new opportunities available to marketers to move their business forward through engaging content experiences from commerce-enabled solutions, to new data, insights and technology and more.
ATSC 3.0/NextGen TV and the Consumer
Wednesday, April 28 – 3:40-4:30 p.m. EST
This session will explore how consumers are responding to ATSC 3.0—the new broadcast-TV standard (also known by the consumer-facing brand, NextGen TV) that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services—in five major markets where it has launched: Portland, Detroit, Las Vegas, Tampa and Phoenix. Drawing on new research that is being conducted for Pearl TV by Magid, the panelists will attempt to answer the question, “Why would a consumer want to buy a NextGen TV set?”
This session will be preceded by short presentations from Anne Schelle, Managing Director of Pearl TV, and Madeleine Noland, President of the ATSC, that will bring attendees up to date on new ATSC 3.0/NextGen TV developments and deployments. Panelists include:
- Bill Hague, EVP, Magid
- Bonnie Barclay, President, The Branding Iron
- Kerry Oslund, VP of Strategy and Business Development, Scripps
- Nick Colsey, VP of Business Development, Sony
- Tim Carroll, Senior Director of Technology, Sound Group, Office of the CTO, Dolby Laboratories
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Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.