Virtual presentation to unveil consumer insights into key NEXTGEN TV features
MINNEAPOLIS, May 11, 2020 – Magid announced today that Bill Hague, Executive Vice President of the Media Strategy Group, will be presenting with Anne Schelle, Managing Director at Pearl TV, at the NAB Show’s virtual conference.
Hague and Schelle’s presentation, which will take place Wednesday, May 13 at 2:30 ET, will detail critical consumer insights into key NEXTGEN TV features. Topics of focus include consumers’ level of excitement for NEXTGEN TV, the features that most resonated with consumers and how broadcasters can to introduce the service in partnership with TV manufacturers this year.
The virtual NAB Show will feature live and on-demand sessions and keynote presentations as well as access to a 24-hour broadcast across four different channels.
For more information on the event or to register, please visit https://nabshow.com/express/.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.