NEW YORK, March 22, 2022 – Magid’s Bill Day and Julia Yarbough have been invited to share their expertise in news content, advertising, and talent, and join other industry experts speaking at the 2022 NAB Show, to be held in Las Vegas April 23-27.
Start with Inclusion, Build the Brand, Attract the Talent
Sunday, April 24 | 1:45 PM – 2:15 PM
This session will explore how employers can assess and reframe their culture to create a fully inclusive environment that embraces the entire team. What are your employees checking at the door? Does your station have a culture that invites employees to bring their whole selves to work every day? Learn how to position your station to retain your superstars and compete for top talent.
- Julia Yarbough, Communications Consultant, Magid (Moderator)
- Deborah Barrett, President, DH Barrett Solutions
- Karen Hite, Head of Talent Acquisition, The E.W. Scripps Company
Accountability In Earning Viewership
Tuesday, April 26 | 4:00 PM – 4:20 PM
Whether it’s news content or advertising, the TV industry is at an inflection point and needs to move away from self-serving content and into content with two-way value. How can you measure how much value your content is providing…QR codes? Hear from Flowcode and its partners on how Flowcode is helping the TV landscape re-evaluate its messages and helping to create experiences that people want to engage with.
- Bill Day, Senior Vice President of Strategy, Magid
- Nik Thompson, Marketing and Growth, Flowcode
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.