NEW YORK, March 15, 2021 – Bringing together foremost industry experts, executives and technologists, The Tech Leadership Summit 2021 will be held virtually March 23-24.
Magid is pleased to announce Jill Rosengard Hill, Executive Vice President, Magid, will join an exclusive panel during the event where she’ll present some of the latest Magid insights on consumer and industry pain points from the company’s long-running Video Entertainment Study.
Wednesday, March 24
1:25 PM – 2:00 PM EDT
Using Research to Craft Better Tech Strategies
This panel will explore some recent research into consumer trends and discuss how that research can help craft better tech strategies for operations and new businesses.
Moderated by: George Winslow, Technology Leadership Summits
Laura Fitzpatrick – Comscore
Adriana Waterston – Horowitz Research
The Tech Leadership Series of events is part of Future plc, an international media group and leading digital publisher of Broadcasting & Cable, Multichannel News, and more. For more information and to register, visit the Summit website.
About Jill Rosengard Hill
As EVP, Jill oversees Magid’s cable and wireless practice serving the needs of diverse telecommunications and content companies in their efforts to develop new services, fine tune products, develop and improve positioning and messaging which result in optimal revenue and profits. Jill helps cable operators and networks define programming and marketing strategies based on consumer insights. She has helped bring to market emerging television technologies including DVR, VOD, HDTV, 3D, and streaming. Jill is a leading strategist in the transactional content space of SVOD and On Demand movies and a user experience expert. Some of her clients include Verizon, Comcast, COX, Charter, Altice, TNT,tbs, TCM, The Weather Channel, and NBC Sports.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.