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The Qualitative Research Associate – Gaming will support the Qualitative Research arm of the Game Team and other members of the Game Team in providing clients with actionable insights that address critical business issues. By supporting exceptional execution of qualitative research projects, the associate becomes a highly valued partner within the organization, providing the critical thinking and points of view to help guide client strategy.

 The Qualitative Research Associate’s work will include:

  • Support day-to-day tasks of executing Qualitative Research projects (in-person methodologies such as focus groups, IDIs, gameplay sessions, ethnographies, ideation and co-creation sessions, and online/digital methodologies such as online communities, online focus groups, and digital ethnographies).
  • Developing research deliverables ranging from screeners and discussion guides to final client report deliverables.
  • Attending in-person and online/remote qualitative research and assisting with back-room management, re-screening of participants, and note-taking on key quotes and themes.
  • Helping the lead analyst with client management throughout the research process, including proactive communications and updates.
  • Working with our qualitative coordinator to help manage research facility partners and vendors throughout project execution.
  • Advising peers and assisting with ad hoc requests as appropriate, such as reviewing documents or performing secondary research on consulting projects.
  • Up to 50% domestic travel as necessary to attend focus groups or in-home interviews. May include some international travel. Travel requirement pending COVID-19 status.

You should describe yourself as a(n):

  • Person who doesn’t just play video games but follows the industry and thinks deeply about the future of gaming and entertainment technology
  • Self-starter that is naturally curious; can’t help but ask the next “why” question to fully understand motivations, behaviors, and attitudes
  • Pattern-seeker who is able to see both the forest and the trees
  • Flawless executer from start to finish with an impeccable attention to details
  • Excellent writer and communicator
  • Polished and able to interact with senior level executives and clients
  • Empathetic to every person’s story – all consumers have a worthwhile story to tell… do you care to listen?
  • Effortless collaborator able to easily work closely with a team that’s located across the country
  • Indispensable partner to internal teams
  • Next-level thinker recognizing and executing items beyond the immediate request
  • Tech savvy with above average PowerPoint skills

Positive force whatever the situation always willing to lend a hand

And for the sake of being up front about our expectations, your resume should hit a few bullet points:


  • Bachelor’s degree
  • PowerPoint and Word experience critical
  • Google sheets and Excel a plus
  • Video editing skills a plus


  • Strong writing experience
    • Ability to ensure communications are timely and on brand

If you see yourself in the above description – or want to see yourself there – please send us your resume, a few samples and some thoughts on why you’re the right fit for the role and Magid. Apply by emailing and reference the job title in the subject line.


Magid lives in the cross-section of human behavior and business strategy, delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged with Magid for bold ideas that have helped achieve innovation and success. We are passionately curious and driven by our pursuit to improve the human experience with every engagement.

Magid provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

Contact information:


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