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Research Approach

Quantitative

Qualitative

Online

Online

Quality Paired With Efficiency

At Frank N. Magid Associates harnessing the power of the Internet as a means for data collection is a key priority. Using our proprietary Surveysonline.com™ technology and hosting capabilities, we successfully field qualitative and quantitative research studies online.

Magid has a dedicated specialist team of senior Internet and interactive media research consultants with extensive experience conducting all types of Internet-focused research including

  • Any kind of online questionnaire from simple to rich media executions, delivered through e-mail, popups, or banner ad invitations
  • Webcasting, virtual focus groups, and extended two-to-three week e-mail groups
  • Hybrid panel and respondent segment clusters
  • Hard-to-reach or restricted-target sample
  • Proprietary client panel management
  • Quantitative usability assessment