Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Friday, May 13, 2016

American households continue to connect their television sets to the Internet at a rapid pace, and they're doing so using a greater variety of devices. The 2016 Magid Media Futures™ Video Entertainment Study from Frank N. Magid Associates indicates three-fourths (74%) of online consumers now have what's considered a Connected TV — that's up sharply from 59% a year ago.

Sunday, April 17, 2016

Folks are big on the capabilities the emerging broadcast transmission standard is designed to provide, according to a survey from Frank N. Magid Associates and sponsored by Pearl TV and Sinclair Broadcast Group. Magid polled more than 500 smart TV owners in the United States and found that “consumers overwhelming see next-generation television as a way to improve their viewing experience, with 68 percent rating the new capabilities of the ATSC 3.0 standard as very appealing.”

Monday, March 21, 2016

In an interview for “The Bloomberg Advantage,” Magid Advisors President Mike Vorhaus discussed highlights from the Game Developer’s Conference last week in San Francisco last week and the emergence of virtual reality.

Vorhaus said this year’s introduction of several important pieces of VR hardware gave the technology a high profile at this year’s GDC. He indicated the technology and price points are leading to some strong interest levels — reflecting what Magid has seen in its recent consumer research related to virtual reality

Monday, March 21, 2016

A U.S. national study, conducted by Frank N. Magid Associates, in late February showed huge growth in mobile gaming by Americans. This study was released at the Game Developers Conference in San Francisco this week.

These findings highlight that mobile gaming has become a hugely prominent form of entertainment for almost half of all Americans.