Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Thursday, August 19, 2010

Explosive growth gives way to moderation 

Social gaming revenues, which barely existed in 2008, have seen steep growth. Rising from just $76 million worldwide that year to $639 million in 2009, revenues are expected to climb to $826 million this year, according to Screen Digest.

This year’s 29% growth rate will slow to about 24% in 2011, and growth will continue steadily in the double-digits through 2014 as the market matures.

Revenues include consumer spending on microtransactions as well as game operator revenues from offers and advertising.

Wednesday, August 11, 2010

We are in the midst of a fundamental shift in which everything we know about content sites is changing. Just as television rose to rapid dominance in the traditional media world, online video is now rising to dominance in the digital media world. Increasingly, the Web is about video -- not text, not pictures.

Video is an inherently powerful way to tell a story. This, of course, also makes it an effective way to communicate an advertising message. It's about entertainment value and emotional appeal.

Thursday, July 29, 2010

Corporate America's use of video will only grow, which makes it more important to allow end users to find exactly what they need.

For some enterprises, online video has become a vital tool for training, security, sales, marketing and other functions. And along with that growth in the use of video comes increased demand for users to be able to find exactly what they need.

Tuesday, June 22, 2010

Say bye-bye to unlimited data plans for your smartphone, according to industry analysts.