Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Wednesday, June 16, 2010

Coming to stores this week: a new, souped-up Xbox 360 system to match that hands-free Kinect controller adapter due Nov. 4.

Attendees at the Electronic Entertainment Expo here expected Microsoft (MSFT) to show off its new Kinect device (no price yet), which enables players to play video games using their bodies and voices in lieu of standard video game controllers.

Thursday, May 27, 2010

Spending on virtual goods in games, virtual worlds and on social sites such as Facebook continues to show real increases.

About 13% of Americans bought virtual goods in the last 12 months, with average spending of $99, up from $87 last year (a 14% increase), finds a new survey from research and consulting firm Frank N. Magid Associates and virtual goods monetization firm PlaySpan. The nationally representative online survey of 2,412 was conducted May 7-14, 2010. (1,955 were aged 18-64; 457 were 8-17).

Sunday, January 24, 2010

Consumers and Media Buyers Cautiously Report Excitement about Device's Interactive, Multimedia Functionality

Minneapolis, MN – January 28, 2010 – Frank N. Magid Associates, Inc., a research-driven strategic media advisory firm, announced today findings from consumer focus groups and one-on-one executive interviews with media buyers focused on the tablet category, its potentially game-changing implications for the advertising industry as well as its influence on general consumer multimedia usage habits.

Monday, January 4, 2010

The performances on “American Idol” may be erratic and the plot twists on “Lost” may be unpredictable, but one facet of television is certain: the costs just keep going up.