Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Thursday, March 2, 2017


“At the very low end are the very affordable (retail) knockoffs of designers and at the high end you have the specialization, and it’s hard for Target to respond to both,’’ says Matt Sargent, senior vice president of retail for Frank N. Magid Associates."Their response is smart to invest in private labels"


Tuesday, February 21, 2017


Matt Sargent, a retail analyst at Magid Associates, also named lack of understanding the return policy and how to use that product in the home as other reasons. Overall, cart abandonment “affects all retailers, but particularly retailers where the purchase is less frequent and requires more up front research, such as high-priced items” like furniture, he said. 


Tuesday, February 14, 2017


....Stan Press, former professional eSports player and managing director of digital and gaming for Magid Associates, will examine eSports’ live event potential as it continues to grow in popularity.

Tuesday, February 14, 2017


“Sheryl went in as COO, and Michael is going in as chairman, but it’s essentially the same thing,” says Mike Vorhaus, president of media-biz consulting firm Magid Advisors. “The structure of the partnership is different, but for Snapchat, this is the way to do it.”