We understand the science of human emotion. Brands that are able to tap into this enjoy longer consumer relationships, deeper advocacy, and greater ROI. Our experts have turned emotion measurement into a repeatable methodology, which creates a data set that can be leveraged to help you create these connections with precision.
Magid’s EmotionalDNA™ (eDNA) methodology scientifically measures consumer emotion in a deeply nuanced manner. This allows us to create a superior alignment of consumers with brands, advertising, TV shows or movies, talent, and more. Because our eDNA™ methodology measures distinct attributes, we are able to prescribe the specific emotional qualities that can be leveraged or changed to create deeper and more positive consumer engagement and brand alignment.
No matter the size or urgency of your challenge, we have experts who can help you work through it. Tell us a little about what is going on, and we will connect you to the right people.