Brands that are able to tap into this enjoy longer consumer relationships, deeper advocacy, and greater ROI. Our experts have turned emotion measurement into a repeatable methodology, which creates a data set that can be leveraged to help you create these connections with precision.
Magid’s EmotionalDNA™ (eDNA) methodology scientifically measures consumer emotion in a deeply nuanced manner. This allows us to create a superior alignment of consumers with brands, advertising, TV shows or movies, talent, and more. Because our eDNA™ methodology measures distinct attributes, we are able to prescribe the specific emotional qualities that can be leveraged or changed to create deeper and more positive consumer engagement and brand alignment.
Ready to engage a partner who truly understands human behavior and intention? One who can apply it to your business challenges big and small? How about a team that thinks creatively, bold and is passionately curious?
We’re ready to deliver insights and move your organization forward.