Debby Ruth, Magid Senior Vice President, represents VR/AR Insights consortium

Debby Ruth, SVP, global media & entertainment at Magid, and Consortium co-chair, added, “Magid’s research and consulting expertise in entertainment has allowed us to accumulate an early, in-depth knowledge of the emerging VR and AR space. We understand the device space, the content space, and the business dynamics between the two, and recognized the powerful opportunity to bring brands together to understand and evaluate emerging VR/AR monetization strategies through our quantitative and qualitative research.”