Print & Publishing
More than ever clients must effectively convert information assets into information solutions to drive loyalty among readers and subscribers. Understanding and exceeding reader expectations is the only sure path to circulation growth.
Magid's extensive experience covers all industry sectors including newspapers, magazines, trade books and directories driving innovative and effective business development for our publishing clients.
Expand your brand...
Strategic Consultation. Devise strategy and an ongoing business approach to establish a dominant position against encroaching competition.
Attract consumers with the greatest spending power...
Advertising Sales Support. Research to demonstrate the value of print as an advertising medium and relative strength compared with other media.
Enhance reader loyalty...
ROI Readership Research. Measure the overall style and content of publications to reflect changing audience interests and promote continued readership.
Maximize product evolution...
Product Development. Evaluation of new concepts, prototypes and product re-design to stem readership and circulation losses, ensuring success.
Leverage the power of interactive media...
Internet Consultation. Develop strategies to effectively organize and deliver content in "real time", maximizing the value of free and premium content offering.
Connect with your audience...
In-Synch™ Research. Present content that resonates with readership, eliminating potential disconnects when editors and readers are "speaking a different language".
Our experience in traditional media and fervor for innovation pushes our publishing clients beyond the status quo. Let Magid be your guide to ongoing success.
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