Games
Magid works with both established and up-and-coming game developers and publishers to help produce and market interactive entertainment software for consoles, computer and advanced entertainment systems. Magid is at the forefront of this rapidly expanding industry, working with publishers that represent a majority of the game market share.
To succeed in the youth and young adult markets, you need to understand it. To understand it, you need to experience it. Magid researchers and consultants live and breathe pop culture, as well as study it. Furthermore, Magid brings valuable perspective to the game industry from years of experience working with traditional media clients.
Stay current AND future...
Game Concept Development. Square One. Start off on the wrong foot and never be heard from again. Instead, turn concept development into an art form.
Create some buzz...
Brand Work. Brand recognition and imagery are key elements to many publishers’ success. Magid has developed the Magid Brand Strength Index™ to help publishers evaluate specific franchises as well as monitor and extend their brand’s powerspan
Is it up to the challenge?
Usability Testing. Game users never search for last year's thrill. They're smarter, fussier and savvier. Magid turns reading them into a science.
But will they come?
Quantitative Studies. Leave nothing to chance. Gauge the attractiveness, value and price points. Measure every piece and how it works in the package.
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