Frank N. Magid Associates’ involvement in the mobile landscape has been substantial ever since our work to develop mobile content standards for CTIA in 2005. Since then, Magid has worked with mobile content providers and advertisers, infrastructure service providers, wireless device manufacturers and software developers, regulators, associations, investors, and all of the top wireless carriers in the US. Applying its expertise of the mobile landscape, Magid helps clients to align their products, services, and content with the mobile consumption habits of their market and the unique capabilities of the mobile platform. These engagements have resulted in successful mobile applications, new mobile advertising models, increased brand engagement on mobile devices, and highly successful investments in the mobile space.

Leveraging our consumer lens and mobile expertise, Magid works with clients to drive revenues through a broad range of strategic and tactical capabilities, including: 

  • Mobile product development and usability testing
  • Identification and understanding of key mobile opportunities, including location-based services, social media, mobile commerce, mobile wagering, and coupons
  • Development of a mobile content strategy, including the development of mobile video programming, games, and applications
  • Analysis of mobile content consumption behaviors by customer segments, including different generations and ethnicities
  • Identification of investment opportunities based on consumer usage trends, advertiser sentiment, market size, and revenue potential
  • Partnerships with major wireless carriers to develop content and advertising policies and audits for app stores and carrier decks
  • Research and analysis of opportunities for emerging mobile devices including e-readers and the iPad

Case Study

A Mobile Television Service Leverages Magid's Generational Insights to Develop a Successful Marketing Strategy and Product Launch

A mobile television network provider was preparing for its “personal TV” launch and wanted to better understand the various reactions of Baby Boomers, Gen Xers, and Millennials. Using its proprietary generational research, Frank N. Magid Associates helped the client create marketing, launch, and channel positioning strategies based on each generations’ preferred mobile platform, use patterns, and price sensitivity. As a result of this consultation, the client adapted its programming and pricing approach in advance of a successful launch.