Frank N. Magid Associates works with professional and collegiate teams, leagues, and networks to leverage the value of their powerful brands in every aspect of their businesses. Applying our deep insight into the mindset of the sports fan and the business of sports, Magid helps sports clients to understand their current and potential fan bases, develop targeted branding and marketing strategies, and grow attendance and fan affinity. We also identify new revenue opportunities and create business models to attack new industries. Our sports communications experts also train athletes, coaches, and sports journalists in presentation and media skills to make them powerful ambassadors for their respective organizations.
Understanding the Media Consumption of Sports Fans to Optimize the Reach and Resonance of a Media Campaign
To inform a new media and communications strategy, a major league baseball team wanted to better understand the various segments of its fan base and how those segments preferred to consume the baseball team’s content within both traditional and new media. To develop this strategy, Frank N. Magid Associates undertook a substantial project to determine the appropriate fan segments, how to leverage traditional and new media within those segments, and how the baseball team could provide additional value on a segment-by-segment basis. As a result of this research, Magid helped the team to profile various segments of its fan base and position the team’s brand for future success.